According to statistics, 70 percent of the links internet consumers click on are organic. 79 percent of search engine users say that they almost always click on organic search results while 80 percent of search engine users say they rarely, or never, click on sponsored search results. Close to 75 percent of people who perform an internet search use the Search Engine Results Page, or SERP, most of the time and never bother going past the first page of results. Outbound leads have a close rate of 1.7 percent , using methods like direct mail or print ads, while SEO leads, via social media, blogs, organic results, earn a close rate of 14.6 percent . The increase in online connectivity by way of smartphones and tablets and social media allows consumers to be more informed than ever, putting physical, brick and mortar stores up against online retailers in a heated competition for business that has never been seen on the social level.

The expanding business landscape that people are getting more and more involved in is online. The use of social media, online retailers, and other outlets have opened the channels for consumers to find what they want, when they want it, and thus making trips to the mall or to the store less and less likely. Search engine optimization is one way businesses are marketing to the mass population of internet users and it is quite affective. Thanks to SEO marketing and search marketing, the need for print ads and direct mail pamphlets are going by the wayside. What SEO tries to accomplish is a natural, organic, and unsponsored marketing campaign that allows internet users to decide for themselves whether or not to pursue information via company website or social media.

The good news for businesses is that they are not in this fight alone. Physical retailers, as well as online retailers, are turning to companies who specialize in Seo reseller programs who help capitalize on this growing trend of social consumers. A company who is exploring reselling SEO and social media services has a lot of options out there. The best thing to do is to sit down, map out where the business wants to accomplish through a SEO reseller plan, and then take that goal into the conversation when discussing options with online marketing companies who specialize in social media and SEO reseller campaigns.